Journal

Explainers

How GA4’s live numbers work, and how Site Pulse reads them.

Explainer

What “active users in the last 30 minutes” means in GA4

Why the live number covers half an hour, why the minute bars add up to more than the total, and why it never quite matches other tools.

4 min read

Explainer

What each Google permission is for, where your sign-in lives, and what the Live Activity server keeps.

3 min read